Every marketer has a trick or two up their sleeve, those go-to tactics and practices that drive results campaign after campaign. So when we asked members of the Content Marketing Academy to share their must-follow tips for content marketing success, we knew we were in for a treat.

Check out the 13 tricks below, gathered from LinkedIn and some of our favorite articles from around the web.

For your sharing pleasure, these bite-size morsels of knowledge are tweetable. So even if your trick-or-treating days are over, I invite you to enjoy some good ‘ol trick-and-tweeting.