Sales mapping software is a tool that centralizes vital information about prospect and customer goals, pressures, initiatives, and obstacles within an account or opportunity. Using the sales intelligence found in the sales mapping software (like an Insight Map), sellers can close more deals and increase sales velocity.

Insight mapping, like relationship mapping, is a visual way for sellers and stakeholders to strategize and collaborate on key accounts based on data gathered about the political landscape, the initiatives, challenges, and the goals of the buyer. When used in tandem with relationship mapping, insight mapping can give you a bird’s-eye view of an account or opportunity, and where your solution can add the most value for your buyer. 

Insight Maps help guide seller’s discovery process by prompting them to ask questions centered on uncovering the buyer’s goals, initiatives to meet those goals, as well as the biggest pressures and obstacles hindering them. The framework behind insight mapping provides your sales team with a consistent, comprehensive, and buyer-focused discovery process.  

Sales mapping and intelligence tools like Altify Insight Map deliver many benefits. They make it easier for stakeholders to discover the people and problems in an account and help deliver a more holistic view of the opportunity at hand.  

Specifically, Insight Maps help sellers by: 

• • Centralizing and organizing gathered sales intelligence. 
  • Prompting a consistent and comprehensive discovery process. 
  • Making it easy to share information with multiple stakeholders. 
  • Helping them close more deals. 
  • Driving more revenue. 
  • Collaborating better. 
  • Increasing sales velocity.