Salesforce native relationship mapping tools take the data sellers collect while working through a deal and enable it to be visualized in an easy-to-understand way. The best tools enable teams to collaborate on their maps together, drawing lines of influence, and getting all the info they need to truly understand the stakeholders in their accounts and the problems they face.

No. The best relationship mapping software does a lot more than a basic org chart. While an org chart shows you hierarchical authority, relationship maps show you influence and relationships, and more importantly, provides next steps on how to improve those relationships. Understanding the complexities within the account requires a holistic view that takes into consideration so much more than a rigid, corporate understanding of hierarchy.

Sellers need visuals to succeed at relationship building, and the best sellers are relationship builders. Through a combination of intuitive relationship mapping and a commitment to ongoing sales best practices and methodologies, revenue teams can grow revenue in new and existing accounts, target whitespace, and tackle the sheer complexity of B2B buying groups with multiple stakeholders.